Engagement is how much a user interacts with the ad. Greater engagement leads to clicks and conversions, which drives up revenue.
your app receives has a big impact on the number of opportunities you have to display ads. To make the most of the time people spend on your property, it’s important to show them the right ads, in the right placement, to drive retention.
When ads are engaging, they complement the experience. Your audience will be more likely to take action on the ads you show, and you’re likely to earn more revenue. That’s why ad engagement, which is the number of actions that occur as a result of your ad, is so important for your success.
Audience Network shows your audience ads tailored to their interests, increasing the likelihood that they’ll take action on the ads. This creates a better experience for them and potentially higher revenue for you.
In this section, you are going to learn how to make ads as engaging as possible by choosing the right ad type, placement, and flow type to deliver a great experience. All of this can mean better outcomes from your ads.