Building for Better Revenue

Monetization tips and strategies for growing your app

Get Started with Optimizing Your Ad Revenue

Welcome to Building for Better Revenue.

You’ve worked hard to develop your app. Now, we want to help you start getting more revenue.

Ads are a great way to complement your monetization strategy. But what are the optimal ways to monetize with ads while keeping your users happy?

That’s what you’re about to learn. In this series, you’ll get techniques to help you grow your business, optimize for the user experience, and maximize your revenue.



Audience Network has been instrumental in helping LADbible scale-up and grow our revenue and business globally.

Arian Kalantari

LADBIBLE, CO-FOUNDER


Learn the Revenue Basics



The Basic Formula for Publisher Yield on Audience Network



Here is how revenue from the ads you show is calculated with Audience Network.


eCPM x IMPRESSIONS = REVENUE


eCPM

This is the effective cost per 1000 impressions, and is a standard measure of revenue from ads. The CPMs for each placement in your app will vary, and are influenced by factors including your user’s location and the ad format.

Impressions

Impressions
IMPRESSIONS
An impression is the point at which a user views an ad.
are the total number of times the ad is seen. This differs from fill rate, which refers to the number of ads Audience Network returns compared to the number of ads you request. Publishers make money based on impressions.


What Advertiser Value Means—and Why It Matters to Your Revenue



When you use Audience Network, your app is showing quality ads from Facebook advertisers.


When you help Facebook advertisers achieve their desired objectives with ads, you earn higher CPMs on Audience Network. Some of these advertiser objectives are:
  • Brand awareness (video only)
  • Reach (video only)
  • Traffic
  • Engagement (video only)
  • App installs
  • Video views (video only)
  • Conversions
  • Catalog sales
  • Brand awareness (video only)
  • Reach (video only)
  • Traffic
  • Engagement (video only)
  • App installs
  • Video views (video only)
  • Conversions
  • Catalog sales

Intentional audience interaction that leads to real business outcomes for advertisers—like purchases, signups, and other post click and install events—can help you achieve higher CPMs.

It’s also important to know that there are more ways to achieve higher revenue than impressions. With Audience Network, more impressions do not necessarily mean higher revenue because you can potentially achieve more revenue, even if impressions are lower. Because Audience Network ads are more relevant to your audience, you can show fewer, more valuable ads for advertisers, which may also improve your user experience and your CPMs.



Audience Network is one of our best performing ad networks in terms of eCPM, revenue, fill rate and worldwide coverage. In some of our apps, we’re generating double the revenue we see from the next-best performer. We believe that this is only beginning - we plan on growing significantly this year and reaching new monetization records with our ads implementation.

Séverine Payet

HEAD OF IN-APP AD MONETIZATION, EDJING



Know Your Facebook Ad Components



Audience Network is made up of Facebook advertisers. This means the creative assets of every Audience Network ad are broken into several components which have already been assigned unique metadata, allowing them to render in any format that meets Facebook’s Design Guidelines.

Whether you create a custom placement design or utilize a standard placement, you still have access to Facebook’s large network of advertisers. Here are the components of Facebook ads and which assets are required vs. optional.
What Goes into an FB Ad image


What Goes into an FB Ad image
IMAGE
The image is the main visual component in an ad. In video ads, this is replaced by the video.

TITLE
This is typically the name of the advertiser. This is critical for designating the advertiser, especially if the ad’s description and cover image don’t make this easy to see

DESCRIPTION
This is copy or a tagline associated with the campaign. It typically describes the featured product, service or other detail

THUMBNAIL
The thumbnail is usually the company logo. This asset is not required in your Audience Network placement design, but we recommend it as it provides additional visual clues as to who the advertiser is

SPONSORED LABEL
Be sure to distinguish ads from your other content so they are marked clearly as an advertisement

CTA BUTTON
The call-to-action button (e.g. Learn More or Play Now) is required, as it directs the user to take an action, such as installing an app or choosing to engage with an ad

Required elements

You must include:
  • Advertiser name (For SDK 4.99 and above)
  • CTA (call-to-action) button, such as Install Now or Learn More
  • The advertiser creative asset, such as an advertiser icon, image, video or carousel
  • AdChoices icon
  • MediaView for native ads or AdIcon View for native banner ads
  • Sponsored label
Optional elements

Although not required, your native ads should also include:
  • Ad text
  • Social context
For a positive user experience, arrange and style these elements consistently with your app.


Engage Your Audience with the Right Format for Higher Revenue




By testing a range of different ad formats, you can maximize your ad performance while getting the flexibility to make placement decisions, all without interrupting the ad experience.



Rewarded Video

 rewarded video ad example
Rewarded video
Deliver an immersive in-app ad experience providing users with an incentive in exchange for a completed video view within an interstitial experience.

Native

 native ad example
Native
Native ads create a better user experience that maximizes your ability to monetize your app.

Standard Display

 standard display ad example
Standard display
Audience Network supports standard display formats such as banners and interstitial ads.

Interstitial

 interstitial ad example
Interstitial
Used during a natural break in the user flow of your app, these full-screen, immersive experiences can be click to play or set to autoplay.
 rewarded video ad example
Rewarded video
Deliver an immersive in-app ad experience providing users with an incentive in exchange for a completed video view within an interstitial experience.

 native ad example
Native
Native ads create a better user experience that maximizes your ability to monetize your app.
 standard display ad example
Standard display
Audience Network supports standard display formats such as banners and interstitial ads.
 interstitial ad example
Interstitial
Used during a natural break in the user flow of your app, these full-screen, immersive experiences can be click to play or set to autoplay.

Actions You Should Take

If you’re already using one ad format, such as banners, try adding a new one to see how it performs.
To ensure your ads can be correctly implemented, be sure they are meeting these requirements.

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