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Drive results with Facebook automotive ads.

Learn how Facebook can help auto brands and dealers sell more cars.

The Latest Marketing Guidance

Get the latest marketing guidance for your auto brand or dealership.

Free covid-19 tools for facebook automotive marketers
Education

Find free tools to keep your community and customers informed during the COVID-19 crisis.

Automotive marketing trends
Newsletter

Stay up to speed on the latest industry trends, product offerings and more.

Inspire Shoppers

Eliminate friction to make discovering, purchasing and owning vehicles easier than ever.

Strategies for Dealers

Drive dealer profitability with the right strategy.

Automotive customers at car dealership

Differentiate your dealership.

78% of US car shoppers planning to purchase a vehicle within 3 months haven’t chosen which dealership they will buy from.1 The “Why Buy Here” strategy can help promote your dealership and differentiate yourself from your competitors.

Marketing to car buyers

Reach ready-to-buy consumers.

Facebook is the most frequently used touchpoint throughout the auto customer journey. The ready-to-buy strategy uses advanced machine learning to help capture prospective in-market shoppers who are actively researching online by delivering VIN specific dynamic ads.

Car shoppers

Keep customers for life.

Whether they’re looking for a new car or an oil change, Facebook helps you get in touch with new customers and build customer loyalty.

Facebook marketing for car dealerships

Drive promotions and events.

Generate excitement around test drive campaigns, sponsored events and other key moments at your dealership with event-based ads.

Find everything you need to get started with these strategies in our Automotive Playbook for Dealers.

The Latest Automotive News

See how Facebook ads can help you reach more customers.

Reach engaged shoppers with automotive inventory ads

Reach engaged shoppers with automotive inventory ads

See how auto brands are reaching in-market shoppers with relevant and personalized content.

Learn how to use Facebook advertising to get more leads

Learn how to use Facebook advertising to get more leads

Establish stronger connections with potential customers through lead ads.

Insights

67%

of auto consumers would be willing to share data with auto brands if it meant a personalized engagement.2

80%

of US auto consumers say that it's important that buying a car be as easy and convenient as possible.3

81%

of auto consumers would like to receive some form of personalized engagement on mobile from their auto brand.4

Success Stories

See how brands are finding success with automotive Facebook ads.

Hyundai Canada

The national brand boosted sales by sharing audience segments with local dealerships See how Facebook photo, video and lead ads helped them reach t 1.5 million unique customers.

Read More

Jaguar

The luxury car company redesigned their mobile ads to promote awareness of a new model, lifting favorability by 12 points.

Read More

Mercedes-Benz

The luxury automotive company lifted vehicle sales by 10.3% by using the Facebook Pixel to reach customers with more personalized ads.

Read More
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